Finding great employees for your small business

Small businesses are the nation's largest job creators

This is often noticed in government statistics.

But what is not noted is how very difficult it is to find great employees for a small business.  Since small businesses are trying very hard to grow - they need the best of the best employees to grow with them.  In the ideal world, when a small business goes big time, it would want to carry its initial loyal employees upward in their success - perhaps to eventually head departments or operations.  What are the top five characteristics (following the loyalty mentioned above?)

Accuracy on the job.

Your employees must be good at what they do.

If they are at your company, trying to build a future with you, they must be great at their job.

You cannot keep an employee that does not contribute enough to make it worth it to have them on board.  The cost of doing business is just too high nowadays!






     Ability to complete tasks at the rate required!

     Make a clear understanding of requirements!

     Design jobs fairly, then expect performance!

    

 Quick Learners.  Employees that learn quickly and are able to help your company to be the best it can be are priceless.  They are the ones that are nimble when new processes come in, and they do not cling to old ways.

Your quick learners will make your business agile, and they will feel the greatest sense of satisfaction.

     Quality oriented.

     Employees need to verify their own quality output.
     Poor quality harms other jobs in the business.
     Consistent poor quality means unsuitability for the job.

Find employees that are willing to work!  Not always as easy as it sounds - it makes good sense to be professional and give probationary periods as well as a clear list of expectations.  If a small business employee is not an excellent worker, all the other employees in the business will suffer.  In turn, the owner will lose stature with the other employees.



There are many other important factors in finding the right fitting employees in a small business.  Those noted above are vital to very small operations.


And now, if you like our posts, you might like our products!  We are a small business - and have great employees.  We are working hard to grow and expand - together.

Check out our interesting lines of affordable quality jewelry!

https://www.acclaimco.net


Until next time!   ...

Find your Targets for Marketing

The difference between 

Target Markets 

and 

Marketing Targets

 

 

 

 

Target Market -

When we discuss target markets, we are thinking about demographics.  Teens vs Seniors.  Rough and Ready vs Professional.  Men vs Women.

 

For any type of business you need to have a clear picture of your target market.  Large companies invest a fortune in tooling towards their target markets.

 

Marketing Target - 

For a small business, developing and attacking marketing targets is vital - almost more important than Target Markets.  This is because you have to get your product or service sold fast to stay afloat.

What is a marketing target?  It is a place or venue where you put out information about your business or perform immediate sales activities.

If you are a small business, you should spent some vital time listing your Marketing Targets - and then use your list as an action check-off plan.  Get together sales materials (Business Cards, Flyers, Introductory materials or promotions) and then go VISIT or make yourself known at each target.  Remember, if you are not selling today, you are not reaping the benefits later down the line!

Here are ideas 

for your 

                                   Marketing Target List   

• Local Clubs your product or service might relate to
• Local business that are willing to place your business cards in a vendor area
• Companies that can sell your services or products alongside their own
• Your blog site
• Your website
• Paces where you can perform a demonstration
• Shows and Conferences where your product or service may be of interest
• Craft Fairs
• YouTube channel - Advertise yourself
• Local newspapers that accept "For Immediate Release Articles
• Community Magazines 
• Community Newspapers
• Churches, Mosques, Temples
• Email Newsletters
• Get interviewed by someone who is looking for content
• Federal, State, County and City services that help small businesses advertise
• Your local chamber of commerce
•  Vehicle signs
• Offer commission to those that might sell your products or services
• Try out advertising services online (that are low cost) - for a short time
• Social Media Sites (Twitter, Pinterest, Etsy, Facebook, Instagram)
• Schools and Universities with Advertisement boards
  
   The sky is the limit - you can probably list a hundred appropriate targets quickly!
  
  
   
  
   Remember, 
  your success 
  or your lack of success 
  is in your own hands 
  
  
   
  
  
  And now a little more about us - One of our more interesting product lines is very popular with competition marksmen, veterans, and the environmentally conscious:  
  
  We acquire expended cartridges at shooting ranges, re-purpose them, and make beautiful things with them.  If you are interested in this, take a look at our website:
  
  
  Acclaim Jewelry Adventure pieces 
  
  
  
  
  
  Thank you for reading!  Until next time......
  
   

Small Businesses - a word about being Organized

A small business should be run like a large business - TO BE SUCCESSFUL!

So many people start small businesses - only to find out that they did not have the KEY foundations (3 in particular) set up to carry operations on....What are the big 3 KEY foundations?  A lot of text is in this post... but it is important - These are some of the many elements you should put into your Business Plan (more on that later)!

1.  An organized space   ABC123

It is so important to create an environment that supports your organizational operations.  Even a business already under operation needs to rethink this frequently.

List everything you need for operations and all the issues associated with each item.  The list is usually very extensive when you get right down to it.  And piecemeal growth leads to buying ineffective or duplicate items that sprawl everywhere.  Make a detailed list as soon as possible - and then prioritize for the space you need, the space you have, and the budget you can afford for acquiring props over time.  Don't forget the details - put them in your business plan.

A shipping counter?  A reception area?  Workstations?  Tables?  Storage Cabinets?  Employees?  Supplies?  Software?  Lighting?

2.  Accounting Capabilities   $$$

Record keeping is the cornerstone to every business.  You will need to record your details and expenditures and any income activities.  This really should be done using decent accounting software (if you are a capable bookkeeper) or an accountant (if you can afford one).

Accounting functions can be quite complicated, and they need to dovetail into your income taxes, one way or another.  I don't know too many people who love to do bookkeeping, so software that helps you be organized is pretty important.  Now, there is a heavy trend for use of services over the internet ('in the cloud' - which are payable by the month).  Otherwise, you can still find some packages that can be used LOCAL (on your own PC).

Without endorsing any packages I suggest you do a web search:

"Best Accounting Software for Small Business"

3.  A Sales Plan    <--------------->

What are your products/services?  Who and where are your customers?  How do you plan to let your customers know about your offerings?  IT IS NOT ENOUGH TO OPEN THE DOOR AND WAIT!

This is where many small businesses go wrong.  You need a detailed written plan - and you need to think out all the outcomes.

1.  What will your plan A, plan B, plan C be (for every outcome).
2.  How will you advertise?
3.  Are your products or services viable?
4.  Do others think your products or services viable?
5.  Are there already businesses that have locked up the market you want to be in?
6.  Do you live in a state or area that is hostile to business?
7.  How will you operate in a business-hostile area in spite of high taxes or stiff competition?
8.  What makes you better than the competition and how will you capitalize on that?

I knew a great salesman years ago that would reap rewards two to three months after each sale.  He had tons of sales in process and he never let up to rest.  When asked why he didn't take it easy once in awhile, he said "If I don't make a sale today, I don't eat three months from now".    The bottom line is that it takes a while to get paid sometimes, and if a lull starts, it can be devastating down the line if savings run out --->  Always make sure you are pushing hard and PROSPECT daily.

Do a lot of research about your area, your type of products/services and your competitors.


If you enjoy this blog, please take the time to visit our wonderful website:  www.acclaimco.net

Small Businesses need Internet Presence

 

 

Small Businesses need...

'Internet Presence'

 

Regardless of the type of small business you have (or are planning to start), nowadays you must have some kind of presence on the Internet.  There are many possibilities for building or strengthening an Internet Presence - you can mix and match, pick and choose, DIY or Hire it out.  

Does it seem daunting?  Does it seem too difficult to go about?  There are plenty of GREAT training resources.  Good resources are www.Lynda.com and www.youtube.com.  By using excellent training online you can learn a lot of what you need to know about technology.  There, you can learn about marketing, customer service and customer appreciation.  The customer is, in a sense, your boss!  You need to make your internet presence suit your customer!

SO...What are some of the building blocks of an Internet Presence?  Here are cornerstones:

 A Website for your business:

Options will range from DIY/Hired Out custom solutions (built with a "Content Management Solution") to fully hosted 'Enter your items and run' environments that can get you on the internet right away.   These can be fully functional e-commerce sites or simple static (seldom-changing) sites that impart information only.  Skill level:   Beginner to Advanced.

A Blog:

 You are reading a blog right now.  It is a simple mechanism for getting your ideas and even your business out on the Internet.  Skill level:  Beginner

Social Media:

We all know about Twitter, Pinterest, Instagram, Facebook and many other social platforms.  These companies help weave a network of marketing around your business.  Accounts, channels and feeds take a lot of time to set up, but can work wonders for your business.  Skill Level:  Beginner to Intermediate.

In the future, I will post pros and cons of different Internet Strategies.  In the meantime, take a look at the training resources noted above and start to think about your place in the business world.

And if you have a chance, take a look at our great Foreign Language Jewelry at www.acclaimco.net 

 

Thinking about starting a small business?

Thinking about starting a small business?

Your product or service has to be worthwhile for customers, but a framework of success is also based on other concerns.  Even the most positive view of failure rates from the Small Business Administration was that about half of all small businesses fail the first year.  

Some of the factors new businesses do not think about associated with starting are:

  
Branding:

1. Your business needs a branded look in correspondence, business cards, etc
2. Persons dealing with the outside world should have titles
3. Employees need to be cognizant that they represent the company with their conduct and their appearance
4. Be sure to register your business name with the legal entity in your area that will ensure you are not using the name or persona of another existing business

 
Legalities to face: 

If the business is run by partners, a clear understanding of responsibilities is needed from the beginning.   A partnership agreement should be created using a legal firm and it should answer these and other important questions:

      1.  Who will do what?
      2.  How will you ensure equal participation?
      3.  What constitutes a breech of the partnership? 
      4.  What are the exit strategies for the business in the event of failure?

 If the business is a partnership or a sole proprietorship - even more legalities:

      1.  Whether the business is a service or goods business, it needs to be viable.  
      2.  Are the products and services saleable?  Get the honest opinion of others.
      3.  Does the business have resources to stay afloat for an extended period of time?
      4.  Are you licensed and ready to pay taxes, fees and insurances required in your area?
      5.  Did you know you must pay double the Social Security for small business income?

Check with the Small Business Administration and your local city, state and county for details about operating a business in your area.



Thank you for reading this blog!

Check out some of our great products at www.acclaimco.net

 

 

 

Small USA Businesses Rock!

'Made in the USA' - A Small Business Perspective

Wow, just think about that phrase...'Made in the USA'!

How often do we want to go shopping and at the same time support U.S. Businesses?  How hard is it to find US Products to buy?

Pretty darn hard!

As a small US Business, we have been proud to design and make our own products - and we have to protect them from those who would copy them overseas.  

Please join us in this blog, as we (over time) talk about being a small US Business.  I also will post handy information we have discovered as a small business.

Here is a photo of one of our products

For more information on these beautiful earrings - please visit us at:

www.acclaimco.net

And now, here is:

TIP #1:  This month, American Express is still supporting Small Businesses by offering rewards for using AMEX products to purchase from small businesses:

Check out their offering at the link below:

http://about.americanexpress.com/news/pr/2016/amex-2x-rewards-small-business-saturday.aspx


Thanks for joining us!!!  Until next time!