Small Businesses need...
'Internet Presence'
Regardless of the type of small business you have (or are planning to start), nowadays you must have some kind of presence on the Internet. There are many possibilities for building or strengthening an Internet Presence - you can mix and match, pick and choose, DIY or Hire it out.
Does it seem daunting? Does it seem too difficult to go about? There are plenty of GREAT training resources. Good resources are www.Lynda.com and www.youtube.com. By using excellent training online you can learn a lot of what you need to know about technology. There, you can learn about marketing, customer service and customer appreciation. The customer is, in a sense, your boss! You need to make your internet presence suit your customer!
SO...What are some of the building blocks of an Internet Presence? Here are cornerstones:
A Website for your business:
Options will range from DIY/Hired Out custom solutions (built with a "Content Management Solution") to fully hosted 'Enter your items and run' environments that can get you on the internet right away. These can be fully functional e-commerce sites or simple static (seldom-changing) sites that impart information only. Skill level: Beginner to Advanced.
A Blog:
You are reading a blog right now. It is a simple mechanism for getting your ideas and even your business out on the Internet. Skill level: BeginnerSocial Media:
We all know about Twitter, Pinterest, Instagram, Facebook and many other social platforms. These companies help weave a network of marketing around your business. Accounts, channels and feeds take a lot of time to set up, but can work wonders for your business. Skill Level: Beginner to Intermediate.In the future, I will post pros and cons of different Internet Strategies. In the meantime, take a look at the training resources noted above and start to think about your place in the business world.
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