Sunday, January 22, 2017

Find your Targets for Marketing

The difference between 

Target Markets 


Marketing Targets





Target Market -

When we discuss target markets, we are thinking about demographics.  Teens vs Seniors.  Rough and Ready vs Professional.  Men vs Women.


For any type of business you need to have a clear picture of your target market.  Large companies invest a fortune in tooling towards their target markets.


Marketing Target - 

For a small business, developing and attacking marketing targets is vital - almost more important than Target Markets.  This is because you have to get your product or service sold fast to stay afloat.

What is a marketing target?  It is a place or venue where you put out information about your business or perform immediate sales activities.

If you are a small business, you should spent some vital time listing your Marketing Targets - and then use your list as an action check-off plan.  Get together sales materials (Business Cards, Flyers, Introductory materials or promotions) and then go VISIT or make yourself known at each target.  Remember, if you are not selling today, you are not reaping the benefits later down the line!

Here are ideas 

for your 

                                   Marketing Target List   

  • Local Clubs your product or service might relate to
  • Local business that are willing to place your business cards in a vendor area
  • Companies that can sell your services or products alongside their own
  • Your blog site
  • Your website
  • Paces where you can perform a demonstration
  • Shows and Conferences where your product or service may be of interest
  • Craft Fairs
  • YouTube channel - Advertise yourself
  • Local newspapers that accept "For Immediate Release Articles
  • Community Magazines 
  • Community Newspapers
  • Churches, Mosques, Temples
  • Email Newsletters
  • Get interviewed by someone who is looking for content
  • Federal, State, County and City services that help small businesses advertise
  • Your local chamber of commerce
  •  Vehicle signs
  • Offer commission to those that might sell your products or services
  • Try out advertising services online (that are low cost) - for a short time
  • Social Media Sites (Twitter, Pinterest, Etsy, Facebook, Instagram)
  • Schools and Universities with Advertisement boards

     The sky is the limit - you can probably list a hundred appropriate targets quickly!

    your success 
    or your lack of success 
    is in your own hands 


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    Thank you for reading!  Until next time......