Sunday, January 29, 2017

Finding great employees for your small business

Small businesses are the nation's largest job creators

This is often noticed in government statistics.

But what is not noted is how very difficult it is to find great employees for a small business.  Since small businesses are trying very hard to grow - they need the best of the best employees to grow with them.  In the ideal world, when a small business goes big time, it would want to carry its initial loyal employees upward in their success - perhaps to eventually head departments or operations.  What are the top five characteristics (following the loyalty mentioned above?)

Accuracy on the job.

Your employees must be good at what they do.

If they are at your company, trying to build a future with you, they must be great at their job.

You cannot keep an employee that does not contribute enough to make it worth it to have them on board.  The cost of doing business is just too high nowadays!

     Ability to complete tasks at the rate required!

     Make a clear understanding of requirements!

     Design jobs fairly, then expect performance!


 Quick Learners.  Employees that learn quickly and are able to help your company to be the best it can be are priceless.  They are the ones that are nimble when new processes come in, and they do not cling to old ways.

Your quick learners will make your business agile, and they will feel the greatest sense of satisfaction.

     Quality oriented.

     Employees need to verify their own quality output.
     Poor quality harms other jobs in the business.
     Consistent poor quality means unsuitability for the job.

Find employees that are willing to work!  Not always as easy as it sounds - it makes good sense to be professional and give probationary periods as well as a clear list of expectations.  If a small business employee is not an excellent worker, all the other employees in the business will suffer.  In turn, the owner will lose stature with the other employees.

There are many other important factors in finding the right fitting employees in a small business.  Those noted above are vital to very small operations.

And now, if you like our posts, you might like our products!  We are a small business - and have great employees.  We are working hard to grow and expand - together.

Check out our interesting lines of affordable quality jewelry!

Until next time!   ...

Sunday, January 22, 2017

Find your Targets for Marketing

The difference between 

Target Markets 


Marketing Targets





Target Market -

When we discuss target markets, we are thinking about demographics.  Teens vs Seniors.  Rough and Ready vs Professional.  Men vs Women.


For any type of business you need to have a clear picture of your target market.  Large companies invest a fortune in tooling towards their target markets.


Marketing Target - 

For a small business, developing and attacking marketing targets is vital - almost more important than Target Markets.  This is because you have to get your product or service sold fast to stay afloat.

What is a marketing target?  It is a place or venue where you put out information about your business or perform immediate sales activities.

If you are a small business, you should spent some vital time listing your Marketing Targets - and then use your list as an action check-off plan.  Get together sales materials (Business Cards, Flyers, Introductory materials or promotions) and then go VISIT or make yourself known at each target.  Remember, if you are not selling today, you are not reaping the benefits later down the line!

Here are ideas 

for your 

                                   Marketing Target List   

  • Local Clubs your product or service might relate to
  • Local business that are willing to place your business cards in a vendor area
  • Companies that can sell your services or products alongside their own
  • Your blog site
  • Your website
  • Paces where you can perform a demonstration
  • Shows and Conferences where your product or service may be of interest
  • Craft Fairs
  • YouTube channel - Advertise yourself
  • Local newspapers that accept "For Immediate Release Articles
  • Community Magazines 
  • Community Newspapers
  • Churches, Mosques, Temples
  • Email Newsletters
  • Get interviewed by someone who is looking for content
  • Federal, State, County and City services that help small businesses advertise
  • Your local chamber of commerce
  •  Vehicle signs
  • Offer commission to those that might sell your products or services
  • Try out advertising services online (that are low cost) - for a short time
  • Social Media Sites (Twitter, Pinterest, Etsy, Facebook, Instagram)
  • Schools and Universities with Advertisement boards

     The sky is the limit - you can probably list a hundred appropriate targets quickly!

    your success 
    or your lack of success 
    is in your own hands 


    And now a little more about us - One of our more interesting product lines is very popular with competition marksmen, veterans, and the environmentally conscious:  

    We acquire expended cartridges at shooting ranges, re-purpose them, and make beautiful things with them.  If you are interested in this, take a look at our website:

    Thank you for reading!  Until next time......